OBJECTIVE: Create an engaging campaign to signpost new and existing customers to the new KCS ecommerce website.
DELIVERABLES: Campaign identity, advertising, digital banners, emailings, internal comms and photography.
RATIONALE: The messaging in the campaign is all about trust between the supplier and customer. Using real world staff members with large stand out quotes, the message comes from different areas of the business building on the trusted partner strap-line.
INVOLVEMENT: Creative and art direction within the team, client management and photography of the staff and customers at various locations.