CLIENT: Hilton Hotels
OBJECTIVE: Create compelling promotional materials to encourage customers to watch the 2015 Rugby World Cup games in a Hilton Hotel. This campaign promoted a specially created international menu of food and drink through a series of media.
SOLUTION: As well as designing striking creative to appeal to hotel guests, a thorough and detailed briefing pack to explain the programme and all requirements to hotels was required. As well as being compelling and inviting, the creative also had to avoid official copyright aspects such as the name, identity, licensed imagery, etc.
DELIVERABLES: Art direction and photography