CLIENT: Hilton Hotels & Resorts
OBJECTIVE: Create compelling promotional materials to encourage customers to watch the 2015 Rugby World Cup games in Hilton Hotels throughout the UK.
DELIVERABLES: Branding and identity, menus, signage, promotional items, banners, digital advertising, print production.
RATIONALE: The brief was to design a campaign that was strikingly different from the of official 2015 Rugby World Cup branding. The contrasting yellow and black colours give a nod to BBC sport and dramatically shot rugby players give a sense of drama and excitement.
INVOLVEMENT: Creative art direction and management of the team, client management and photography of the campaign dishes used in all UK Hilton hotels throughout the competition.